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Kristi Keller 🇨🇦's avatar

Can I just say I LOVE your brand name?? I'm envisioning my dog putting her paw down, demanding I treat her right with your treats 😁😁

I'm so happy you're still pursuing this even through all the red tape you didn't know would exist when you started out.

You know, I thought of you the other day as I stood in the dog treat aisle at my pet store.

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Jessica Miller's avatar

“Respectfully, fuck off.”

YES!! I 100% agree with you here. You do not need a full, Harvard MBA worthy business plan to get started.

I would also add - start with an MVP, minimal viable product. Meaning, just get out there with something and learn from it. You don’t need to wait for perfection or a BIG LAUNCH moment. Just get out there and refine as you go.

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